Last Updated: March 2026

True North Fertility (“Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, book consultations, complete forms, or use services provided by True North Fertility.

This policy applies to users located in Canada and the United States.

By using our website or services, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

Personal Identification Information

• Name
• Email address
• Phone number
• Mailing address
• Date of birth (when required for services)

Health and Fertility Information

If you voluntarily provide it during consultations, assessments, or forms:

• Menstrual cycle information
• Fertility history
• Medical history related to fertility
• Hormone or lab results
• Pregnancy history

This information is considered sensitive personal information and is treated with strict confidentiality.

Technical Information

When visiting our website we may automatically collect:

• IP address
• Browser type
• Device type
• Website usage data
• Cookies and analytics information

2. How We Use Your Information

Your information may be used to:

• Provide fertility consultations and services
• Communicate with you regarding appointments or services
• Deliver educational resources and recommendations
• Improve our website and services
• Send newsletters or updates (only with your consent)
• Respond to inquiries or support requests
• Maintain internal records and compliance requirements

SMS Communications:
If you opt in to receive text messages from True North Fertility, your phone number and consent information will be used solely for the purpose of delivering those messages. SMS consent is not shared with third parties or affiliates for marketing purposes. We may share your information only with trusted SMS service providers as necessary to deliver messages.

We do not sell your personal information.

3. Consent

By submitting your personal information through our website, booking system, forms, or consultations, you consent to the collection and use of your information as outlined in this policy.

You may withdraw your consent at any time by contacting us.

4. Information Sharing

We may share information only when necessary:

Service Providers

We may share information with trusted service providers that assist us in operating our business, including:

• booking software
• secure payment processors
• email communication platforms
• CRM systems
• secure document storage platforms

These providers are required to maintain the confidentiality of your data.

Legal Requirements

We may disclose information if required by law or to comply with legal obligations.

5. Data Security

We take reasonable steps to protect your information through:

• secure digital platforms
• encrypted communication where possible
• password-protected systems
• limited access to sensitive information

While we take strong precautions, no online transmission can be guaranteed 100% secure.

6. Data Retention

We retain personal information only as long as necessary to:

• provide services
• maintain records
• comply with legal obligations
• resolve disputes

Once information is no longer needed, it will be securely deleted.

7. Your Privacy Rights

Canadian Residents (PIPEDA)

You have the right to:

• request access to your personal information
• request corrections to inaccurate information
• withdraw consent for future data use

U.S. Residents

Depending on your state, you may have the right to:

• request access to your personal data
• request deletion of personal data
• opt out of certain data uses

To exercise these rights, contact us at the email listed below.

8. Cookies and Website Tracking

Our website may use cookies to:

• improve website performance
• track analytics
• understand visitor behavior

You may disable cookies through your browser settings.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites.

10. Children's Privacy

Our services are intended for individuals 18 years of age or older. We do not knowingly collect personal information from children.

11. Updates to This Policy

We may update this Privacy Policy periodically. The updated version will be posted on this page with the revised effective date.

12. Contact Information

If you have questions regarding this Privacy Policy or your personal information, please contact:

True North Fertility

A3-624 Beaverdam Road NEW, Calgary, AB Canada
[email protected]
825-460-8783